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The Pets Can Stay Advisory Board is composed of senior representatives within the hospitality, travel, pet, veterinary and equine fields. Advisory Board members are recruited based on their shared desire to support travelling with pets across North America, and their ability to utilize their industry expertise and experience to assist in the growth of the Pets Can Stay program. The purpose of the Pets Can Stay advisory board as a whole, is to draw from the considerable knowledge base of its members and use their feedback to address strategic and operational issues for Pets Can Stay, and establish direction for the program's future development.